GraftMate keeps UK trade businesses visible, reviewed and answered — the graft of local marketing, handled, while you get on with the job.
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You're good at the job. Nobody ever sat you down and explained how Google decides who gets the call — so here's what's usually happening without you knowing.
Missed calls, quiet diary days, old quotes that never got chased — most of it just goes nowhere because nobody has the time to follow up.
Years of solid graft and good reviews don't count for much if people can't find you when they actually search.
Happy customers rarely come back or leave a review unless somebody asks them — at the right moment, in the right way.
GraftMate isn't a one-off website build you forget about. It's an ongoing setup that keeps recovering value and staying on top of your existing customers while you're on the tools.
Quiet diary slots, enquiries that went cold, and missed value get chased up — not just the calls you missed today.
Past customers get contacted at the right moment — for a review, or for the next job — instead of drifting off after one visit.
A plain number for what's actually been recovered: leads chased, quotes reopened, value that would otherwise have gone nowhere.
Steady follow-up turns one-off jobs into repeat customers, and good work into reviews other people can see.
No lengthy onboarding, no jargon-filled strategy deck. Here's exactly what happens after you get in touch.
We look at how you currently show up locally, and where enquiries, quiet slots and old leads are quietly going to waste.
Recover, Ask, Show and Grow get switched on for your business — normally within a couple of weeks, not months.
We handle the follow-ups, the review requests, and the listings in the background. You don't need to log into anything.
You get a plain number for what's been recovered — leads chased, jobs rebooked, and reviews landed — so you know it's working, or we fix what isn't.
GraftMate works with a small number of trade businesses at a time, on purpose. Here's what changes once the engines are running.
Old enquiries and quiet diary slots get chased up — and often turn into paid work, not just a "we'll follow up" note.
Existing customers get asked — for a review, and for the next job — instead of drifting off after one visit.
You get a plain number for what's actually been recovered, instead of a feeling that "marketing's happening."
Currently working with heating engineers, roofers and emergency call-out trades across the UK. GraftMate takes on a limited number of businesses at a time so every account gets an actual person, not a rotating account manager.
Local marketing has a trust problem of its own. Here's exactly where GraftMate stands, in plain terms.
GraftMate is an independent, Leicester-based agency — not part of Google, and not able to guarantee rankings or "verification."
We only ever act with your authorisation as the business owner — nothing changes on your Google Business Profile without your say-so.
Your business information is kept accurate and consistent everywhere it appears — no shortcuts, no duplicate listings.
We never write, buy or fake reviews. Every review request goes to a real customer, for real work — nothing else. For Google Business Profile support, the business owner remains responsible for the real-world business, eligibility, evidence and accuracy of public information.
Every trade and every patch is different, so GraftMate doesn't do one-size packages. Message, text or call Andrew for a free visibility check and you'll get a plain answer on what's achievable and what it costs — no obligation, no jargon.
Fair enough — plenty of trades have. There's no lock-in contract with GraftMate. If it's not working, you're not stuck paying for it anyway.
Some things move quickly — a quiet slot chased up or an old enquiry reopened can turn into a job within days. Local visibility usually builds over weeks, as listings, reviews and follow-up improve.
Not necessarily. The Show engine works with what you've already got first. A new site only gets recommended if it's genuinely holding you back.
Mainly heating, roofing, electrical and emergency call-out trades — anywhere local search and reviews are what decide who actually gets the call.
It depends on your trade and how much ground there is to cover. You'll get a straight number on the free visibility check — no vague "it depends" left hanging.
Free visibility check. No obligation. Straight talk.